How to Prepare Your Small Business for Black Friday Shopping: Important Tips to Keep in Mind

If you want to attract more customers and maximize your sales you need to prepare your small business properly for Black Friday shopping!

Black Friday is slowly approaching and that means only one thing – the shopping season can begin! The holiday shopping season starts with Black Friday, proceeds to Small Business Saturday and the popular Cyber Monday, and last until New Year. If you are a business owner, you must prepare your business before the first promotions and deals kick in. That is, of course, if you want to attract more customers and maximize your sales.

Preparing your small business will help you organize and have a suitable solution, in case, a problem pops up. It is important to have a plan, for example, what type of products you are going to offer, how you are going to present and promote the discounted prices, what about your marketing strategy? There are a lot of things to be considered, and the sooner you start, the better the results will be for your small business.

In this article, we are going to present you a few tips that can help you prepare your store and your staff:

  • Keep things simple – We know that this sounds like a common sense, however, if you are not popular and well-known brand, you shouldn’t try to present multiple layers of sale. You need to choose one sale only and stick to it. As simple as this process goes, the better will be for your store and for your customers. Scheduling different discounts at different times will complicate the shopping experience and you will create a stressful situation in which your customers are unsatisfied and your cashiers are condemned to have something ring up at the wrong price. Remember, simplicity is key!
  • The importance of advertising – Marketing and advertising are very important, especially for Black Friday and Cyber Monday. If you advertise, the customers will come. So, get the word out about what type of products you have to offer. Use email lists, social media, direct mail, and other tools to let people know why they should visit your store and purchase your products.
  • Spread the deals – Yes, Black Friday may be the most popular shopping day of the year, but there is no rule that says your promotions and deals can’t extend beyond that Friday. If you want to maximize your sales, you need to spread the wealth by spreading the deals for a few more days. Also, you can have specific online deals. Remember, the goal is to increase your sales and attract new customers, not have the longest lines.
  • Backup plans – You know that sometimes, if something go wrong, it will probably go wrong at the worst possible time. If you want to be prepared for Black Friday shopping, you need to have a backup and prevention plan for as many situations as you can think of – sick employees, selling out of a product, an emergency situation, customer disputes, server crash, and others.
  • The importance of keeping your customers safe – In order to keep your customers safe and sound, you need to take into consideration things like security guards, maximum occupancy, and a protocol for medical emergency.
  • Set a mood – Keep in mind, it is the holiday season, so why not set the mood! You can make it feel that way with decorations, music, and etc. You need to create an environment of enjoyment and celebration that both your customers and employees will appreciate.

Prepare your small business for Black Friday shopping and don’t forget to have fun!